With the rapid development of Internet catering, it has caused a certain impact on the instant noodle market. However, there are data showing that the sales of instant noodle market are showing a warming trend. Industry experts say that under the action of multiple factors of the market, enterprises need to actively grasp the market changes, constantly develop new technologies and products, and go out of the trough.
In recent years, the news about the serious impact of the sale of the instant noodle market has been widely discussed. But the data show that the sales volume of instant noodles is showing a warming trend, and sales growth is faster. The latest financial results of many instant noodle giants also verify this trend.
There is a huge market and space for the instant noodle industry. Before that, many factors such as takeout, high-speed rail popularization and consumption upgrading really affected the instant noodle's food scene and growth space, and instant noodle sales declined. But it is undeniable that for many years, the convenience food industry represented by instant noodles has a wide range of consumption occasions, such as instant noodles, which is one of the most important foods in overtime, late night, earthquake relief, and domestic and overseas travel. In addition, the raw materials of instant noodles almost cover all fields of agricultural products, and the raw materials are all over the country, which contributes a lot to the development of agricultural economy. After many rounds of shuffling, the convenience food industry has become an important part of the food industry in China.
Earlier, because the homogenization of instant noodle market competition is serious, instant noodles can't keep up with the new demand of consumers' green, nutrition and health under the trend of consumption upgrading. But the latest data show that the overall volume of the instant noodle market is growing, and sales are growing faster. It can be seen that the convenience food industry, especially the leading enterprises, has found the right direction of development, and actively grasp the market changes, and continuously develop new technologies and products, and go out of the trough.
The development of the middle and high end is an important factor for the instant noodle industry to go out of the low valley. Facts have proved that the leading enterprises of instant noodle rely on innovation and high - end development, even in the background of the overall downturn in the industry. At present, personalized and high quality convenience foods are promoting the convenience food industry to the high-end, expanding consumer groups, integrating new elements and technologies such as green and nutrition, catering to the demand of consumption upgrading.
However, not all the convenience food companies can win a place in the market. Only with consumers as the core and continuous innovation and upgrading of the products, can we seize the changes in the way of consumer life and consumption and win the market. For example, although online catering has more or less impact on the convenience food market, the Internet has also provided a new platform and opportunity for the convenience food industry. We need to make good use of new Internet technologies, e-commerce platforms and Internet marketing to seek new growth points.
It needs to be stressed that both the network catering and the convenience food, the attention to food safety and supervision should be referred to a higher position. The nineteen major reports of the party put forward that the food safety strategy should be implemented to let the people be relieved. Convenience food industry has traditional advantages in raw materials, production and customer service safety monitoring system, traceability system, should also continue to strengthen food safety supervision and management process, consciously improve enterprise safety standards, strengthen food safety responsibility and punishment, provide healthy, nutritious and safe food for the vast number of consumers.
